ODIO EL ROSA – HISTORIA DE SARA
Year 2050. The western democracies have fallen into a slow and irreversible spiral of degeneration, becoming authentic plutocracies.
In a globalized world, people’s signs of identity are sold in the market, through the most sophisticated techniques of online advertising. Since early childhood, boys and girls are bombarded on the internet and social networks with advertising tailored to their tastes, psychology and weaknesses, making them the ideal consumer, so that all the vital decisions of these people will be conditioned by their aspirations as consumers.
Education is no longer directed to the integration of people in the job market, but to the upbringing of ideal consumers.
Sara and Dani, two young people who represent the large brands, try to recover their freedom and, in order to do that, they need to break the rules.
Historia de Sara (Sara’s Story)
Through a handwritten letter addressed to Sara that will appear in the cover of the book’s print edition, the readers will learn that Teresa (one of Sara’s classmates) has been expelled when she was about to publish a biography of Juliette (the president of SweetPink) on her corporation’s website. Apparently, this biography contains something that Juliette doesn’t want made public, but Teresa doesn’t know what it is about… All the clues Teresa will be giving will lead the reader to several websites from this future dominated by the big brands. There, they will learn more about this futuristic world the series’ characters live in, and eventually discover Juliette’s dark secret.