Bruno Blog

If you know what is your place in the world, you will know what is your own and what is foreign to you. Occupy in a comfort and pleasant way is a matter of recognition and limits, regardless of approval or encroachment of others. In any case, seize the world and do not let the world take control on you.

This book points the way to do what you really want to do, to strengthen your inner world, defending your right to make mistakes and act to take responsibility for your actions, it gives you specific and practical guidelines for recognizing and responding to people intended on weakening your power and moving you into the shade: an unfair boss, a competitive partner willing to do anything, a manipulative couple, an overprotective mother or father, a plaintiff child or even a neighbor, a peddler, or whoever, who do you trust you are stumbling and fill you doubt your own abilities. You will see that the goal is to affirm the internal space and quickly learn to distinguish emotional predator, and thus flow like in outer space, network handlers also without conflict and, above all, not get away from you.

The campaign that lead Barack Obama, an African-American children of immigrants, to occupy the U.S. presidency has been marked by an extraordinary ability to communicate that has been breaking.

“El método Obama” is a practical manual which contains a hundred short chapters about how the “Kennedy of the twenty-first century” conveys his message: from the importance of rhetoric, the care of the image and the domain of the protocol (even to skip it) to how to affirm his identity, leading human groups and, primarily, developing personal charisma. With all that build we can build an effective communication strategy for success in personal and professional life and in everyday situations as concrete as a job interview, a public presentation or a first date.

What does happen when a relationship comes to an end? That you become a single… again. You are available. But after having a couple for years, maybe you do not know exactly how to meet new people. Where to start? This book shows the old and the new ways of finding people. A chance for those who want to start over.

When you go to a restaurant, you don’t know which is your bread? Do you know how to dress properly to go to work? At the elevator you just look at the roof or say something bland about the weather? Our society is full of traditions and rituals that we have to know and control in order to survive successfully. This book is clear and explanatory and tries to show the tools to move smoothly in every situation. A performance established by protocol will be our best strategy in our professional and personal life. Saber ser, saber estar will help you to overcome any social obstacle you may find in your daily life.

The most repeated word in international press is “crisis”, both in recession and in prosperity. Enrique Alcat is considered one of the most important international experts in managing situations of crisis. His previous book, Y ahora ¿qué? (claves para gestionar una crisis y salir fortalecido), published by Empresa Activa, is the most sold Spanish text about company’s communication and crisis’ administration.

With this Seis recetas para superar la crisis the author goes beyond and approaches the psychological mechanisms needed to face these harsh times that, without doubt, affect everybody personally, professionally and emotionally.  This is an up-to-date book as the majority of the population is suffering the economic crisis which impacts on their self-esteem, their capacity of communication and their motivation. 

The book focuses on how to get prepared and to prevent the adverse circumstances by keeping always an honest, responsible, proactive and optimistic attitude through concise suggestions and some solutions to ride out the situation. Regarding that the economy is cyclical and the psychological approach proposed, this book will be valid in decades although this crisis is more violent and longer than nobody dared to predict.

Seis recetas para superar la crisis has been written knowing that this crisis affects all kind of people. The ups and downs of the stock market, the financial scandals, the unemployment, the mass dismissals, and so on, sway not only economies, countries or governments, but specially individuals; all of us.