13 canastas para ganar en los negocios [digital] is a manual for understanding the functioning of the new economy and which are the processes to be successful in your business.
Under the slogan focus-see-do-win, Martínez establishes, in 13 concepts, similarities between the sport of high competition and business: “to progress you have to have a disruptive mentality, it is to say, to apply creativity to your daily tasks.
After a successful career in Spanish basketball, in which he accumulated 156 internationals with Spain – and with the 1994 Euroleague basketball as a moment of maximum splendor – Martínez moved to his other great passion: the economy. Now he’s successful businessman and economic ambassador for the United States of the Andorra Economic Confederation, Martínez acknowledges that the values taught him by sport have been applied to the economy: “pressure, excellence and teamwork today govern the functioning of markets”.
In the book, the expívot compares the sport of high competition and the new tendencies in economy: “One of the activities I like the most is to create and to accelerate companies, since it resembles to the adrenaline of the great parties”. Today, Martínez runs Startup Grind Google for startups in Andorra, the most important community of entrepreneurs in the world -with a presence in 155 countries and more than 360 cities-, which allows him to be in contact with the latest investment and technology trends in his recurrent trips to Sillicon Valley (United States).
Technology has revolutionised the relationship between the financial-economic-technological sphere and society. With this, Martínez’s intention with 13 winning baskets to win in [digital] business is “to make the reader reflect on the new economy”.
For this reason, the author not only describes the process of changes in the economic paradigm, but also offers the reader advice on how to make the most of their savings.
From criptomonedas to blockchain, the new economy offers business opportunities to “those brave people who dare to go further and add value to their product/service,” the author adds. In this way, Martínez recommends, as in his professional stage, mixing teamwork, creativity, talent and training to be successful in the new stage of the economy.