THE TRUTH BEHIND FOOD ADVERTISINGS

In a society where advertising has become part of the landscape and everyone’s daily life, doctor and nutrition specialist Magda Carlas offers in this book an account of witty and funny observations about food-related ads and shows their common factor: they do not always tell the whole truth. For instance, did you know that…

-All the world's water is light (not just the ones coming out on television) and does not get you thinner?

-Some so-called “light cereal” actually has the same calories as regular cereal?

-Black chocolate, even being sugar free or having a 90% of cacao in its composition, is a high-energy food?

-A pasteurized yogurt after fermentation is not in fact a yogurt?

In No t'ho empassis, the author uses all her knowledge of two worlds, food and communication, and explains what is behind these and many other issues in a book that invites the reader to think with a smile.