SO NOW, WHAT? KEYS TO MANAGE CRISIS AND GET STRONGER

95 percent of the companies suffer, throughout their existence, a serious crisis or contingency with devastating effects on their public image, credibility and results. Only 10 percent take this occasion to correct errors, positive conclusions and emerge strengthened. Are we prepared to deal with a crisis? Every day the media reports events that are shaking the foundations of businesses of all scopes and sizes. In most cases, entrepreneurs live convinced that it will never happen to them. Egregious error, it happens. Then, between despair and helplessness, comes the question: So now, what? The key is prevention, unknown word in the vocabulary of most of our managers unable to recognize that tackling the crisis has a personal, professional and economic cost much more expensive than to prevent it in time.