100 IDEES PER SER UN GRAN COMUNICADOR

In search of messages (almost) perfect

Journalist and Professor Alfred Picó, after years of research and experience in communication, said first 100 ideas to improve our communication (personal and professional).

How to write an effective email? Why WhatsApp causes many misunderstandings? How should companies communicate? And the institutions? Compose a text to Facebook and Twitter? As news becomes negative positive? We can improve our communication sentimental? Can you introduce yourself in 60 seconds? What journalistic techniques we can apply to our daily lives?

The book is rigorous, innovative, unprecedented and highly topical. Because people and businesses we communicate. No communication are as invisible as vulnerable. But we need to communicate effectively and success. This book has only one purpose: to help you.