Bruno Blog

Sandra Bruna Literary Agency


Author: Sandra Bruna Thursday 27 October 2016

Last week I wrote about pre-Frankfurt, and this week is already the ‘post’. Truth is that I don’t know at which stage one has more work, whether before or after; but after, one has the satisfaction that it has already happened, that the nerves have been parked and the experience positive, which is the best part. Before leaving, there is always the laziness and the believing that with the email it can all be done. Because, since we are constantly in communication, one gets to think that fairs are of no use. But now, already back in the office, and after the event, one realizes that fairs are useful, and that, in addition, one cultivates the most important thing among people, which is face-to-face communication, and not communication through a screen, whether it is a big or a small one. Eye contact, the power of shaking hands, a hug, and the simple fact that people can see the sparkle in my eyes when I tell them about our books, are the irreplaceable weapons in our job; and, I believe, they are the necessary weapons to coexist with people in general.


To communicate effectively is indispensable to understand each other and, even if it doesn’t seem so, communication is an art that needs to be learnt and to have a positive attitude towards it; because to communicate is to establish relationships with people, and that, in our society, is everyday harder to accomplish. For this very reason, Alfred Picó’s book, 100 IDEES PER SER UN GRAN COMUNICADOR (100 ideas to be a great communicator) has been extremely useful to me. Because it explains from how to write an email effectively, because the use of WhatsApp, that from my point of view, all of us use more than we should, and I am the first one to abuse its use, can generate misunderstandings; how to write a Facebook or Twitter post, two of the social media channels that have changed the way we tell what happens to us. We write and expose everything to everyone, and, by doing so, we are often not aware of how it can affect us. Alfred has done a rigorous, innovative and contemporary job. Because, without communication, we are none, we are invisible and vulnerable. But we have to communicate with efficiency and skill, and even if that seems easy, it is not. Said so, this book, published by Cossetània Edicions, is a tool that can help you more than you think.

A book for the daily life and for all kinds of readers; because communication is one of the engines that move us, that make us be in contact. In the end, relationships are life, so better if one of the essential tools we have doesn’t fail, being it in any format; even if I will always take personal communication without a doubt.

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