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castellano: Planeta
portugués: Bertrand
portugués: Editora Sextante

THE FABULOUS ENTERPRISE

Genre: Economy
Topic: Non-fiction
Number of pages: 179

“A crow was standing on a branch of a tree the whole day without doing anything at all. A rabbit saw him and asked: “May I sit with you and do nothing all day long?” The crow answered: “Sure, why not?” So the rabbit sat on the ground, under the tree, and rested. Suddenly, a fox appeared, jumped over the rabbit… and ate him.”

This story, apparently for children, contains an important lesson to survive in a company: to be the whole day sitting down doing absolutely nothing… you got to be seated on the top! Fables are a valuable instrument to pass on important concepts to a work team, as well as to reflect individually on the attitudes that get us closer or push us away from success. Gabriel García de Oro has gathered in this anthology the fables used by the best business schools, with comments and significant examples from the business world.

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