“If you don't report, you don't influence. If you report badly, you influence badly. In this book, Enrique Alcat reveals the secrets of the good influence and the possibilities of influencing positively in the others”.
Ferrán Adrià, the most influential chef of the world.
“I could subscribe to Enrique's valuable affirmations in his last book. All of them are important recipes for the effective communication that I see putting into practice by the big communicators of the USA. A brief, useful and easy reading.”
Bernardo Hernández, Managing Director Google's Emerging Products.
“Every day you learn something new and I give thanks to Enrique for exposing it with clarity and precision in this book. Following one of his maxims, think in a complex way and report it in a simple way, the author reveals some secrets of the art of persuading.”
Sandro Rosell, president of F.C. Barcelona.