EL CAMINO AMARILLO
Replacing communication with emotion: 7 steps to successful storytelling
We spend about three and a half hours each day hooked up to our mobile phone. It’s getting harder for us to retain information, to remember things.
The only way to distinguish the signal from the noise is to write a coherent story and to touch the minds and hearts of our audience through all the channels we have at our disposition.
Exciting, inspiring, easy-to-remember stories that stand out from the thousands of stories we hear every day.
And the secret to tell these stories is, first of all, to change the story we tell ourselves.